Logo & Identity Design

When you need an outstanding and timeless logo that will set you apart from the crowd, we can distill your companies vision and ensure that you’ll make your mark on the world. Brand continuity is essential and must flow effectively throughout your advertising media, whether it’s corporate stationery, signage or your online presence.
Our services range from Brand Identity creation and logo design to corporate stationery and style guide packages.

26 Moray Place Bottle Store

26 Moray Place is a boutique wine and beer cellar in the heart of Dunedin. Named after its physical address the logo needed to be clear and easily identifiable from the street as it would rely on local foot and street traffic for its initial marketing. This posed a number of problems since the exterior wall areas where the logo would be mounted were all tall and narrow. A strong and contrasting colourset was selected and a wine bottle image was included to make it clear what the business was about.

4 Corners Property

When 4 Corners Property set about rebranding its public image it was decided to approach the problem with a set of strong and interchangable icon-based logos. The master logo shows the main focus of the business: property and building maintenance and development, while the subsidiary logo set can be used by the individual contractors where necessary. The graphics have been applied to stationery, vehicles and press advertising and mark a step forward in public profile for the company.

Back in Motion

Back in Motion is a specialised Pilates and Physiotherapy franchise. A rebranding exercise was started in 2007 parallel with the development of new websites, brochures, signage and in-studio promotional material. The logoform suggests the dynamic and holistic nature of Pilates as well as presenting the business in both a male and female-friendly light. The clean, white and primary coloured theme has been applied throughout the business giving a fresh, professional and approachable look and feel.

Elm Wildlife Tours

The original Elm Wildlife Tours logo was designed in-house using a simple typface. It was decided to continue with the same typeface but place a stronger emphasis on the core business which was Dunedin's unique wildlife. A series of logos were developed featuring different animals, one of which is illustrated here. Strong colours were used to silhouette the animals, creating striking, contemporary logos to be featured on vehicles, uniforms and throughout the business.

Herbal Culture

Herbal Culture Limited is a commercial herb and specialty food product supplier to restaurants and eateries in Dunedin. The logo was to feature predominantly on packaging labels so a clean white appearance was needed. Coupled with a modern typeface the image of the leaf was used to imply freshness and hygiene.

National Centre for Lifecourse Research

The NCLR is a partnership of research groups from all over New Zealand. It studies people, including physical health, development, relationships, families, migration and movement, and mental health. A logo was needed that emphasised the collaborative nature of the organisation; the community nature of its research; as well as the fact that it was an Otago initiative - hence the blue and gold colouration.

Otago Medical Research Foundation

The OMRF is based in Dunedin and has provided Otago-based researchers with the opportunity to conduct research into a very wide variety of medical and health-related subjects. It has grown into an organisation which is able to provide significant amounts of research funding to a large number of individuals and research groups working at the University of Otago. To reflect the New Zealand/Otago/Medical nature of its direction a medical cross intersected with a koru was used to form the foundation of the Foundation's new logo.

Otago Polytechnic - Excite

For the 2008 end-of-year exhibitions celebrating Otago Polytechnic's graduate work, a new logo was designed to present the excite brand. Three key elements make up the total logo: the excite typographic logo; an orange colour block that cemented the text on banners, advertisements and postersand a graphical eye illustration to grab attention and enhance the message of excitement.

Outstanding Performance

The theatrical talent agency Outstanding Performance sought a fresh and dynamic logo after using a simple font for a number of years. The dancing star symbol was devised to action, drama and success. Gold was chosen as the primary colour for the new brand that would be introduced over time, symbolising good fortune and achievement.

The Physis Institute

The Physis Institute is a specialised psychotherapy clinic in Dunedin. The word Physis appeared in ancient Greece and it designates that which blooms, opens or emerges by itself. The sky and the land, the stone, the animal and the human beings and the gods belong to Physis. It also signifies the three states of the ego that we experience ego: the parent, child, and self within us. To illustrate these principles the stack of circular discs was designed, and enhanced in 3D application, to create a logo symbolising Physis and the business as a sanctuary of growth, strength and unity.